Therichestkidintheworld,RichieRich,haseverythinghewants,exceptcompanionship.Whilerepresentinghisfatheratafactoryopening,heseessomekidsplayingbaseballacrossthestreet.Richiewantstojoinin,buttheydon'twanthimaround.WhenaplottokilltheRichfamilyisdevisedbyRichIndustries'topexecutive,LaurenceVanDough,Richiemusttakeovercontrolofthecompanywhilesearchingforhislostparentswiththehelpofsomenewfriends.